
Halloween 2017 was a large undertaking. Having been chosen to take lead on the story and character design, I worked with two other designer/illustrators to accomplish the creation of two overlapping Halloween stories, one of which had characters who would also be used in the Harvest program.
INITIAL CONCEPT BOARD LAYOUTS

Concept boards for kids Halloween programs

Concept boards for kids Halloween programs

Concept boards for kids Halloween programs

Concept boards for kids Halloween programs

Concept boards for kids Halloween programs

Refined concept boards for kids Halloween programs

Refined concept boards for kids Halloween programs

Refined concept boards for kids Halloween programs

Refined concept boards for kids Halloween programs

Once the initial story concepts were approved, we moved into character, story, and product exploratory sketches.





Which of course lead to characters, story, and color palette(s) that that were more refined and cohesive.
And product prototype ideas that fit with the themes took shape during this time as well.



Then it all started coming together...













... AND PRODUCT prototypes WERE CONSRUCTED.

Wicked Woodlands

prototype display closeup

with LED light up eyes for safety

pumpkin diorama kit with LED black lights

pumpkin diorama kit with LED black lights

Halloween House Party

party games and other crafts

kd googly eyes lawn dice craft kid

character craft with LED lit paper lantern and moveable arms and legs

















